Nature's Way® is one of the most recognized and trusted manufacturers of dietary supplements and vitamins. A pioneer in herbal supplements, the Nature's Way® brand is known for its expansive offerings of whole herbs, standardized extracts, vitamins & minerals, and homeopathic remedies. Beyond herbal supplements, Nature's Way® manufactures trusted brands such as Alive!® multi-vitamins, Fortify probiotics, Umcka® Cold Care, and Sambucus. Our brands are sold through retail partners in the grocery, drug, mass, health food store, eCommerce and other channels. We are experiencing rapid growth.
Employees at Nature's Way® have a passion for building trustworthy brands that help improve the health and wellness of others. This is our mission and it forms the basis of everything we do. Whether developing science-based formulas, utilizing top-quality ingredients, or diligently adhering to Good Manufacturing Practices (GMP), Nature's Way is known for its unwavering commitment to quality and safety. "Trust the Leaf®."
If you're looking to join a team where you'll be leading initiatives and contributing to growth every single day, Nature's Way may be the place for you. Nature's Way is in the midst of a growth-driven transformation of their marketing organization. We just opened a state of the art marketing and sales office in downtown Minneapolis where an entrepreneurial, results driven consumer marketing and sales organization is being established. We are looking for people who want to leave their mark in this high energy organization where every person we bring on board has the opportunity to shape the business from day one.
Nature's Way offers a competitive wage and benefits including:
Innovative health insurance
Basic Life and Optional Life Insurance
Long and Short Term Disability, Long Term Care insurance.
401(k) with Company Match
Flexible Spending Accounts
Paid vacation and holidays
Educational assistance and on-going training
Community involvement incentives
Product Discounts for you and your family
CRM and Marketing Automation Associate
Job Location: Minneapolis, MN
The Nature’s Way CRM and Marketing Automation Associate will drive relationship marketing efforts for Nature’s Way, shaping the strategy and tactics used by various brand teams within the organization. He/she will be responsible for partnering closely with marketing business owners to ensure we have ongoing, engaged relationships with our customers through the use of smart, technology-based marketing programs. This individual must be aware of current trends in CRM and automated marketing – helping the organization take full advantage of marketing programs that utilize email, SMS, push/web push, and other automated tactics to propel a customer through an engaging journey with our brand(s).
EDUCATION and/or EXPERIENCE
Required: Undergraduate college degree in marketing, business, IS or a related field. Strong knowledge of and experience in CRM, marketing automation and relevant work in channels such as email and web. Must have worked within and be comfortable using marketing automation software. Demonstrated strong business judgment and decision-making skills. Excellent relationship-building skills, with the ability to work across various departments within the organization to build engaging, meaningful marketing tactics that ultimately drive sales.
Preferred: CRM experience with CPG/consumer retail a plus. Marketo experience/certification a plus.
Nature’s Way is an Equal Employment Opportunity Employer. This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.